“I want the audience to learn something, but also feel engaged by a personal story,” Olanoff said.Ī video hosted by Tylon Garrett, MBA ’20, for example, discusses the death of George Floyd and policies to address systemic racism. The news they discuss is contextualized in their unique experiences. Rather than deliver news in a formal manner – as is often seen on TV newscasts – Storyist hosts are casual and conversational. Some topics are evergreen, but most are tied to the news cycle. Storyist’s videos, which are 2-5 minutes in length, feature friendly and relatable hosts who discuss topics about which they’re knowledgeable. “I’m fascinated by the idea of how to create an economically viable model for news, while also addressing problems like hype, triviality and bias.” “It’s easy to get lost because there’s not a lot of stepping back, providing context, explaining how we got here and framing the overall story and why it matters.” “It feels like you’re walking into a movie theater, and the movie is halfway done,” he said. And too often, he said, information is presented without enough context and explanation. What’s resulted, Olanoff said, is an emphasis on superficial and sensational content that contributes to the growing political polarization and tribalism in our culture. ![]() ![]() “So, they’ve been forced into this race to the bottom where they need to generate outrage to maximize ad dollars.” “The fact that advertising dollars have migrated to Google and Facebook harder for news outlets to make money,” Olanoff said. Over the last couple of decades, the rise of online media, particularly social media networks, has upended the news business, which has traditionally relied on advertising to generate revenue. “So this has been, so far, a real Stanford project.” A new model “All of the hosts are GSB students,” Olanoff said. The platform’s most distinctive quality is, perhaps, its rethinking of what a news host is. schools and the future of movie theaters. With no capital, investors or formal team, he quickly built a library of short, engaging videos on news topics like achievement gaps in U.S. Olanoff began creating Storyist during the spring quarter at the GSB. Although he started his career in finance, his love for writing and journalism led him to consider how to engage young people with stories that matter. For the past two years, he has been enrolled in a dual MBA/MPA program at the Stanford Graduate School of Business and the Harvard Kennedy School of Government. That fascination is, in part, what brought Olanoff to Stanford. ![]() Judd Olanoff, MBA ’20, has launched a journalism project called Storyist that’s reimagining the news industry for a young, modern audience.
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